Our biggest action this school year will be the production of a thirty second public service announcement on Thai TV. Can this issue be explained in thirty seconds? Uh-uh.
Our position in the Foundation-erse is unique. We are the first foundation dealing with this issue specifically in Thailand, for the benefit of Thailand as well as spreading awareness. Our main audience for the finished film is the people that would wear Nazi items, but we are also looking to attract Educators and donors to our website and cause.
The story (no spoilers) is meant to attract people's attention, give a bit of information and get people talking. If we are really lucky, maybe we can get it to go viral.
Writing the script and story-boarding has to serve two purposes simultaneously, we need to write the story for Thai TV and we need to have a way to pitch it to an international pool of supporters. We're going to use kickstarter.com to fund this project as this is going to be on a much larger scale than our previous projects.
We have two questions for you. We will be casting to shoot in January/February (one day shoot) any actresses that are Western or half Thai that are interested should contact us. We will also be putting together a video for Kickstarter to ask for support of the project. This video should be about four minutes or less so its scope is going to be limited. There are a few directions we can go with it, and some of the ideas can be combined.
We haven't even shared this on the Internet yet. The story of why RHEA was founded, by whom and the events surrounding that.
Defining the Problem
While a quick Google can show someone the background and growth of the problem, we still want to show the size, scope and give a sense of urgency to others, both in Thailand and elsewhere. Our last video explains the timeline and we could use parts of that (posted in previous blog post and here: http://www.youtube.com/watch?v=HDCaL9-AhA0)
Telling the Story
The words "educational video" and "fun" rarely go together and when you add the idea of the Holocaust, it seems pretty bleak. Knowing our audience, a fun story must be the thread that puts our content together, and that idea is what we hope to be our secret to success.
Perhaps our location is what will appeal to others.